Talk about color! Talk about style! Talk about comfort! Nike has launched its new footwear collection, dubbed Rawdacious. Rawdacious is a combination of the words Audacious and Raw. It describes something daring and completely bold. The name genuinely describes what this shoe is. Did I mention the use of color? Read on ?.
Rawdacious presents a combination of colors, white being the main one. It has a dash of pink, orange and bright crimson. It is a color pallete ?, used to symbolize Unity of sports. “Why all these colors?”, you would ask. Let us go through the details. A lot of research is normally undertaken when designing Nike shoes. This means that each technical component is a result of continuous research. So, the color blocking feature shows these technical components for what they are. Color white is used as a symbol of unity, while pink, orange, and bright crimson are inspired by the spirit and excitement reuniting through sport.
“Color has the nuanced ability to invite both reaction and reflection at once,” says Martha Moore, Nike VP, Central Color Product Design. “You see a color, and you immediately react in a certain way. Color can also open the door to history, connections to other disciplines and to memory. In creating this year’s palette, we worked to consider color holistically to best represent a moment in time.”
Tokyo Olympics debut
Rawdacious footwear will make its debut in the 2021 Tokyo Olympics Games. It is coming in a variety of types; Nike SB Bruin React models, Nike SB Zoom Janoski, Nike Basketball’s Air Zoom G.T. Run, Nike SB Shane, and Nike SB’s Nyjah Free 2.
Not an athlete? Don’t worry. There is something for you. Select performance and lifestyle footwear will arrive at Nike’s official website and select retailers throughout summer.