1987 saw the creating of Air Max 1 because of technological and design breakthroughs in sneakers. The designer behind this was Tinker Hatfield. Hatfield was inspired by the Centre Georges Pompidou, which featured the interior of the building e.g. electric, plumbing, and a variety of colors on the outside. As a result of this, the first sneaker with an exposure Air bubble was released and the revolution of footwear design and running sneakers began. The Air Max line was born with a certified hit on Hatfield’s hands, and the urge to improve its look, the Air technology for better performance was also born. It experimented with the Nike Air Walker Max in 1988 then Air Max 1 was re-mixed to Air Max Light the following year. It has been one of the famous footwear lines in history. Since its launch, the sneaker has sold more units in the current day compared to 30 years ago. By having Nike Air branded plate on the heel and a bigger air bubble with a colorful outlook of the Air Max 90 it changed the perception of running shoes by people. The Air Max 90 was also popular outside the, UK, Japan, and the USA. Aussie designers come into the limelight with the release of the ‘Running Man’ AM90 in 2008. The view of the Air Max 90 in recent years has changed as it is seen as a throwback steeped in nostalgia. But still, the sneaker has its main structure from the basic made by Tinker Hatfield. The large air bubble, vibrant colorways, and shape make the shoe much more popular and successful. There is room for collaborations with sneakerheads around the world.
The following are some of the popular Air Max 90 variations:
Nike x Atmos ‘Duck Hunter Camo’
This brand was released on the 10th of May 2013. Throughout the year’s Atoms never missed a Nike collaboration. It combined elements from around the world and, symbolized Tokyo Street culture. Is a blend of camo scheme, made popular by BAPE in Japan, and it is also blended with the OG traditional US-style. It has colorways which are black or black chlorophyll infrared.
Warhawk Air Max 90
Was released on the 26th of May 2007 and it has a colorway which is the dark army or orange blade or cinder tweed. It is inspired by ‘Curtiss P-40 Warhawk’ which was a fighter aircraft used during the second world war, and it is the most unique in the ‘maxies’ released.
Mixtape B-Side
Was released on the 22nd of June 2019 and it has a colorway of black or sunblush. Is the most underrated Air Max 90 and is one of the sneakers which explores the connection to music. It has elements from the past versions of AM90, which include the stitching on the heel, mesh toe box, and laces mimicking a cartridge tape. Throughout the translucent outsole are some of the details.
